Advertising: Who, What, Where

From Tom Winkelmann of Central Library:

The St. Louis Public Library has a new database which is available on the Library’s in-house Reference Computers at every branch. 

This Database is the former print SRDS.  SRDS is the acronym – Standard Rate & Data Service.

Many times new or old business owners need to forecasts an advertising budget.   SRDS is the “go to” source for newspaper, radio, television and cable rates.  For example if you want to advertise on radio in DMA (Designated Market Area) in St. Louis Metro Area – this database list the metro radio stations in alpha order.  Within the radio station listing, SRDS is a great tool to see station formats (oldies, jazz, all talk, etc.)  Also, it gives demographics – the “who’ is the audience market the station is targeting – young adults, seniors, or all age groups.  Once you find a station that parallels your new customer strategy – users of SRDS can locate rates for different times of the day and station contacts.

For newspapers, SRDS can give ad rates for the St. Louis Post Dispatch, River Front Times, or even smaller publications such as the Kirkwood – Webster Times.

Finally, SRDS gives updated circulation figures.

So, stop in one of the St. Louis Public Libraries and put SRDS to work for your advertising plans.