Marketing

SLPL Resources (accessible here)

• Reference USA: Create targeted lists of consumers with geographic, financial, or lifestyle selectors. Build similar lists of businesses to include industry data, location information, company size, or ownership.

• Business Insight: Industry market shares on over 1,000 different industries, create comparative graphs for companies or industries, search articles in trade publications, and view extensive company histories.

Books:
Market Share Reporter

Web resources

Constant Contact—This marketing company focuses on small businesses and entrepreneurs, and its marketing blog (which is open to the public, not just Constant Contact customers) offers daily articles focused on different marketing tips and techniques.

Hatchbuck—This small-business online marketing company is based in downtown St. Louis, and offers a slew of free marketing resources on its website, including guides and templates.

Small Business Administration—The U.S. Small Business Administration (SBA) has a portion of its website devoted to growing your business, including instructions on creating a marketing plan and tips on using technology to grow your business.